Pay Per Click (PPC)

Expert PPC Management NJ

Looking for results-driven advertising solutions? Of course you are—and you’ll find them right here at Peppermonkey Media, starting with pay per click (PPC) advertising. It may not be free, but it is one of the most effective solutions for businesses of all types.

As a top-quality NJ boutique marketing agency, we specialize in designing PPC management campaigns for local businesses but can also supercharge PPC ROI for international companies. If you want to start paying less for ads and seeing real gains for your brand, our skilled New Jersey team is at your service.

What is Pay Per Click?

Pay per click (PPC) advertising is a marketing strategy where you essentially pay for website traffic. Businesses typically pay for Google ads that internet users click on. That may seem like a silly approach, given you can get clicks for free with the right SEO (have we used enough acronyms yet?), but a PPC campaign is an important part of a larger digital marketing plan. You can bet on our PPC management services to develop a strategy for your campaign and handle all the details, from reporting on its success to providing follow-up services to keep your profits rolling.

With PPC advertising, you’re only paying for advertising that yields results. With our help, you’ll present potential NJ customers with the information they’re looking for and answers to questions they’re asking right when they need them. With ads, you’ll get clicks faster and more effective than waiting for organic traffic, but even better, you’ll improve your organic traffic in the process by building brand recognition. Of course, the effectiveness of pay per click advertising hinges on the sales revenue PPC management brings to your NJ company far exceeding the price of the ads. Getting a user to click on your ad via Google guarantees website traffic, but that does nothing for you if you lose more money getting the click than you earn. We can make sure that doesn’t happen.

How Does It Work?

PPC management works by driving visitors to your website when your ad meets the criteria of a search. This type of advertising is similar to search engine optimization marketing in that it uses keywords. Providing internet users with many avenues for arriving at your website gives you an edge over your competition, especially if competitors in your industry are using only SEO. Assuming you’ve invested in an awesome PPC management team, like ours, a PPC ad only costs you money after it generates a high-quality lead. As you might imagine, PPC ad copy needs to be ultra-appealing to be effective—we’re talking Klondike bar good. That’s where we come in. Call us when you’re ready to give our expert NJ PPC management services a try.

How Do You Track Results?

There are a few different types of data that can be used to gauge the success of a PPC campaign’s ads. Our NJ PPC management team is skilled at tracking the effectiveness of a PPC advertising campaign using all the best calculations. Our PPC services include campaign performance reporting.

If you ever want to see a summary of the results you’re getting with pay per click advertising for yourself, try Google AdWords. Google AdWords will give you a breakdown of what your PPC advertising is doing well and what it could be doing better while also setting future goals for targets you should try to hit using Google’s powerful platform.

Click-Through Rate

The click-through rate (CTR) is one of the ways that our company can determine how effective your Google ads are at bringing you business. It looks at the number of clicks your ads are getting in conjunction with the number of impressions or views.

Your PPC ads should have a large audience, but impressions without clicks are a waste of time. A good CTR is generally thought to be between 4 and 5%. A rate at or above that suggests you’re doing something right and serving up an effective ad in Google search results with effective keyword phrases for optimization.

Cost Per Conversion

The CPC is a metric of what you pay per click. This rate should be low, but you should always make much more on a successful conversion than you’ll ever spend on a PPC ad for it. Should being the keyword.  You can guarantee PPC digital marketing will be highly profitable for your NJ business by choosing our agency for all your PPC management needs.

Conversion Rate

Conversion rate is exactly what it sounds like—what percentage of your site’s visitors convert. After they’ve clicked on your ad and visited your web page, how many users make a purchase, book a service, or complete another intended action? Spoiler: when you work with our New Jersey agency, this rate will always be high.

Bounce Rate

Bounce rate compares the number of users who visit your site and leave without visiting another page versus the number of users who visit your site and click on another web page. If you have a good web design and you’ve effectively profiled the audience for your brand and chosen effective keywords, your bounce rate should be low. If users are visiting your landing pages and quickly clicking off of them, this might signal that there’s room for improvement in your web development itself, that you’re not aligning with relevant Google search results, or that you’re not using the best PPC platforms. Don’t worry. Our agency can address all these issues and more.

What Platforms Can PPC Management Be Used For?

PPC management services can be applied to many platforms, which is why PPC campaigns generally yield excellent results. The more places you advertise your business, the more users will see it, and the more new customers you’ll get. Search engines like Google, along with social media, are the two most promising PPC platforms on the web. Here’s how our NJ PPC management company uses these to benefit your business.

Search Engines

PPC marketing is an efficient and cost-effective means of increasing search engine traffic to your landing pages. Advertising through search engines is one of the most common and successful forms of PPC advertising. Like SEO marketing, search engine advertising uses keywords. The keywords you bid on form the basis of your PPC campaign. Your search ads should show up near the top of the search results when your paid keywords are used in a search. Google Ads is the number one advertising platform for search engine pay per click marketing, but we also design campaigns for Bing and other platforms.

As you might expect, you’ll be competing for a top spot on Google with other businesses in your industry. When you purchase ads through Google Ads, you’re paying for the opportunity to be featured, but you can’t pay your way to placing first in Google search results. The more you’re willing to spend per conversion and the better your Google ads, the more competitive you will be with other businesses using PPC advertising. Our strategy will take your budget, audience, and competition into account. Google Ads charges less per click for PPC ads that are successful and relevant to users’ needs. Our PPC management services clients enjoy these lower prices.

Social Media

Social accounts also present a prime advertising platform for PPC digital marketing. Advertising your New Jersey business through strategically placed clickables on social accounts reaches a different demographic than search ads alone. We want to make sure your business is getting attention from all sorts of potential New Jersey customers. Social PPC is also based on keyword research, and social platforms give you access to tons of consumer information. We’ll help you design social advertising campaigns packed with keywords targeted toward the likes, dislikes, and needs of your client base. Rather than waiting for organic clicks to come to your NJ business website, you put an ad right in front of consumers. If it piques their interest, they can easily click their way right into your site while browsing timelines and statuses. Soon, followers become customers and vice versa.

What Makes PPC Better Than Other Types of Advertising?

PPC advertising saves you money and yields better results than traditional marketing. Just look at the data: PPC advertising has been estimated to produce 50% more conversions than SEO marketing. Conventional digital marketing techniques can be risky, but PPC marketing is a slam dunk. It gives you the best results, and each ad only costs money when it works. The cost of PPC campaigns is in direct proportion with the success of your NJ brand. The ROI offered by a high-quality PPC management campaign can be seen in the high rates of conversion typically associated with pay per click advertising. We’re proud to be the best PPC management company  New Jersey has to offer.

Our Services

We research your NJ business to get an idea of who you are and profile your potential clients to understand what they want. Then, we design a complete marketing package for your business. Our PPC services are all-inclusive—we provide everything mentioned above and more. We can even handle web design to ensure that once leads land on your site, they love what they see. When it comes to web ads, other management companies don’t even come close to the level of customer service we provide. Our New Jersey-based team is small, so we can quickly address any questions or concerns and provide more comprehensive services.

If you’re in New Jersey and your company needs PPC management, call us to schedule a free consultation at (888) 231-9764.

Top Reasons to Hire Our PPC Management Team

1) Hand-Selected Clients

You pick us. We pick you. We only work with a limited number of clients—one business per industry, per geographic area—and choose the best fits for our skills.

2) Extensive Experience

We have 15+ years of digital marketing experience and have successfully managed more than $20 million in marketing budgets. Choose a PPC management company with a portfolio, references, and professionalism you can trust.

3) Real-World Results

We know what we’re doing and have the results to prove it. You won’t find another agency as devoted to their customers as we are.

4) Guarantee on the Box

We’re so confident in our abilities that we offer a built-in guarantee. If you’re not 100% satisfied with the content and services we provide, you’ll get your money back.

Why Hire an Agency for PPC Management?

NJ PPC management, or PPC management anywhere for that matter, takes time and requires careful planning. You need to research keywords, understand your target audience, figure out how to place ads to access your target market, and more. A campaign also needs to be continually updated to stay as effective as possible. It’s a lot, and you have enough on your plate just keeping your New Jersey business going. A PPC management company that knows what they’re doing can come up with a PPC advertising campaign for you—and we know what we’re doing. We can guarantee you the best results and ROI for your PPC marketing efforts. Put your trust in our NJ PPC marketing team at Peppermonkey Media. We’ll develop a strategy to send leads your way so you can keep doing what you do best: running your business.

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