Key digital marketing trends for 2019

Things are constantly changing in the world of marketing, and with recent advances in technology, the pace is increasing. Keeping on top of trends is the key to success, so here are some things to focus your marketing efforts this year.

Content Is King

No matter how big or small your business is, web content can help drive ready buyers to your front door. Creating informative and engaging content is always going to advertise itself. People surf the web to read news, reviews, watch videos, and more. Making sure you have a rich content base can help ensure a long-lasting flow of targeted leads.

“Omnichannel” Marketing

You want to be everywhere your customers are, and you want them to be able to connect with your business in their own way. Each part of your online presence should work seamlessly with any other, making it easy for your customers to find your business in one place and complete their connection in a more comfortable venue. If you’re only targeting leads through social media, you may miss out on traffic that would come from your website and vice versa. Making sure someone can easily move from one to another is going to be crucial in 2019.

Artificial Intelligence (AI)

Artificial intelligence is incredibly adept at finding patterns in behavior and habits. Chatbots can act as full-time employees, directing potential customers where they want to go and answer the questions those customers will have about your products or services. AI will become ever more important in the fast-paced digital world for years to come. These days, artificial intelligence is able to find the best places on the web to place your advertisements, and automatically and accurately place bids to ensure you receive the highest quality of traffic for your money. On top of that, every smart home device like the Alexa and Google Home Hub use a form AI to answer questions, reorder products and turn your lights on and off.

Personalization

People buy from those they know and trust, right? A good way to instill trust in someone is to let that person feel like he or she is more than just a customer. Mom-and-Pop places have always delivered in this regard. You’ve got to build relationships with your customers. More and more, companies are starting to create custom content and advertising based on search and purchase data from around the web. By creating tailored content, customers can feel like you’re speaking directly to them and are often more likely to sign up or make a purchase.

Audio/Video

Video marketing has been increasing in popularity for nearly a decade, and incorporating video into your marketing efforts is still something you should focus on, especially in the realm of live video. Voice searches are also becoming important, as more and more people begin to use internet-connected artificial intelligence like Alexa and Siri. Voice content will help you make sure your company is talked about when potential customers speak to their devices. Audio in the form of podcasts is steadily on the rise and replacing radio as it’s the only form of media that is consumed while still be able to multitask.

In 2019, you may find yourself producing new types of content; but if you do, and leverage artificial intelligence to help you do so, you’ll be sure to keep ahead of the competition this year!

If your business would like to take on or refresh some of these key digital marketing tactics this year, contact the digital marketing experts at Peppermonkey Media today.

8 signs that it might be time to invest in SEO

Search Engine Optimization, or simply SEO, can go a long way in helping a business succeed in the long term. When people go online to look for something, they use search engines to find it; and as you’d expect, most are asking the same questions they would to a human. Search engines scour the internet for the closest matches they can find, take in a number of other factors, and display the very best matches first so users find the content they need and want.

SEO is the practice of understanding search engines and optimizing content to meet their criteria. It may not seem like it at first, but hiring someone for SEO can be a worthy investment for the future. If you find yourself asking any of the following questions or statements, it may be time to invest in SEO.

  1. “Am I getting the best value out of my advertising?”
    SEO can seem like a larger investment up front; but once your website is optimized, it could easily outperform a costly PPC (pay-per-click) advertising campaign.
  2. “How do I get Google to show people my website first?”
    You’ll need to make sure you’re speaking the right language, and that’s what SEO is all about. If you need to rank higher on searches, it’s time to get some SEO done.
  3. “Why aren’t my website visitors buying?”
    If you’re getting visitors to your website but find they aren’t converting into customers, SEO can help you find relevant traffic by using keywords to target specific demographics. Combined with conversion rate optimization on your website, the right traffic with a high converting site is a winning formula.
  4. “Why can’t people find my website?”
    It can sometimes be difficult to be discovered, even if someone is searching for the name of your company. This means you need a bigger online presence with the right keywords to help search engines find you. An SEO specialist will know what content to add to the website and how to structure the content to help your site be relevant to the keywords users are searching when looking for your products or services.
  5. “Do people not trust my company yet?”
    Trust can make or break relationships with website visitors. Ranking higher on searches can instill trust in those who are searching. If Google lists you first, you must be “vetted”, right? Building trust in the eyes of Google will help you get to that first page. A good SEO company will have proven methods of helping you achieve this which will save you time, money and headaches along the way.
  6. “I need a bigger network of connections.”
    If you want to convert prospects into customers, clients, or partners, you’ll need to be speaking their language, and you’ll need them to be able to find you. SEO can help you convince those visitors that you’re a potential connection. If your SEO is so bad that you don’t even show up for branded terms that you might be missing out on easy wins when people who are introduced to your company are simply looking for validation, further information or how to contact you.
  7. “I want to look like an expert!”
    This goes hand-in-hand with trustworthiness. If you’re ranking well in searches, it should go without saying that you have the most relevant information. This also assumes that in order to rank on that first page you have great content that speaks to the user, captures the user’s attention while providing great value. High-quality content is part of any successful SEO campaign.
  8. “I need a simpler way of marketing.”
    Though SEO is very complex at times it can be broken down into simpler philosophies that you can follow consistently every day. Depending upon the competition in the market you are targeting with the help of a skilled SEO agency you may find SEO is the path of least resistance out of all the other marketing and advertising channels you are using.

Regardless of the type of business or website you run, SEO can be the best tool in your bag for bringing people in and keeping them there. Your competitors are almost certainly doing it, so get out there and show those search engines who’s boss!

To get started with an affordable SEO plan from a trusted Digital Marketing Agency or for a no-obligation quote, get in touch today!

Why is local SEO important for small businesses?

If you run a small business, you know how difficult it can be to get your name out there and bring in the customers that will ensure lasting success. Maybe you’ve tried ads in the newspaper, rented billboards in your area to attract the locals to your establishment, or have even placed ads with the big social media networks to target those who may be interested.

The big question is this: Are those working well enough, and are people who are looking for your business able to find it?

In today’s fast-paced climate, more and more people are looking to the internet to find local businesses that provide what they need. They’re doing this by using both their phones and PCs to ask search engines, “What’s the best [business type] near me?”. A search engine like Google is going to then return results using its complex algorithm that determines relevance to the search and provides a SERP (Search Engine Results Page) that is calculated will have the most benefit to that user. But if your business isn’t relevant enough in Google’s eyes your business will not be displayed on that page. So how are potential customers supposed to find you? The answer is SEO.

Get an Edge Over Your Local Competition

Off the top of your head, what would you say is the most popular search engine? If you said Google, you’d be right; and that’s exactly where you should start building your online presence that targets those in your area.

Google My Business, commonly known as GMB, is essentially your business’s “profile” for Google. It gives Google all pertinent information about your business, including its location and contact information. So, when someone is searching for something relevant enough, all of the most important information gets displayed for quick consumption.

Keeping all of your information on listing sites (such as Google or Bing) as updated as possible is crucial for making sure potential customers are able to make quick decisions about your business. Anywhere your businesses name, website URL, phone number, or address can be found online is called a ‘citation’. These citations are very important because if you aren’t able to be found in the places your customer base is searching, they’ll find your competitors instead!

Local SEO Offers a Great Return on Investment (ROI)!

What better reason do you need to get working on your local SEO than money? Once done correctly and consistently, local SEO can provide a greater return on investment over traditional advertising, as your business is only being displayed when people are truly interested in it. This results in no wasted display advertising that fell on the “wrong” crowd. A small, local business has enough to worry about without dealing with the pressure of an ever-increasing advertising bill that may or may not be creating lasting connections between your business and its audience.

The decision to create a local SEO strategy is one of the best decisions any small, local business can put in place to ensure success year after year. Don’t let 2019 be another year when you swept the prospect of local SEO under the rug. Instead, capitalize on the benefits of local SEO and edge out competitors in your area!

Contact our team and SEO experts at Peppermonkey Media for a free consultation to see if your website makes the grade.

Why do we love dogs? I’ll tell you why…

Ever since I was a child, dogs have been a part of our family and I truly believe that the many families that are lucky enough to share their homes and lives with dogs are better for it. I personally feel there is a family destined for every dog, and for every family, there is a perfect dog that is “unlike any other” destined to be theirs.

For a child, It is an awakening of the soul to love an animal and it is a spiritual connection for that animal to love him or her back. To look into the eyes of another creature and know without a doubt that from top of its nose to the tip of its tail and to the bottom of its paws you are loved is an incredible realization. And you realize this without a dog having the ability to say it, tweet it, stream it or text it, you just know.

Dogs are a constant companion through the adventures and bewilderment of childhood. Their excitement, joy and sadness trot in lockstep with a child’s. From sharing a frosty ice-cream cone on the front porch in the hot summer sun simply making a sloppy mess of it to Christmas morning mayhem pawing and clawing at a new toy that Santa brought the night before. A dog experiences life for the first time at the same time as a young child does. And although a child can teach a dog a new trick they will find that the student often times in their lives will become the teacher.

Most importantly, a dog’s true talent that makes it unique and wise beyond its years, is its ability to just be there, faithfully and without judgment. A dog provides comfort and company on the days when nothing can go right and no one could ever understand. They contently suffer in silence, quietly waiting by your side with the patience and compassion no human could ever possess.

Given the choice, there is not a moment of a child’s life that he or she will ever live that does not include their furry and sometimes drooly best friend. But inevitably, life will choose for them and that is the final lesson they teach us, loss.

A dog is with us for as far as they can go on our journey in life and when the vessel that carries them can go no further no matter how hard they fervently fight to stay, they will leave us better than when they found us.

Anyone who has ever loved a dog, the way a child does, when asked, he or she will recall with watery eyes and a trembling voice exactly where and when they had to say goodbye. Then without missing a beat, smile wide and chuckle as they tell you their dog was “unlike any other” and here’s why.

….I was at Red Bank Vet on Jan 13th, 2018 her name was Samoa, she was my little girl and she was unlike any other.

If you care about dogs the way I do please consider stopping by Pepermonkey Media in Spring Lake Heights NJ on Nov 27th 2018 for Giving Tuesday 10am-4pm. We will be collecting donations for the Monmouth County Humane Society. See our event on Facebook for a reminder and more details. Thank you!